The Indonesian Post
The Palace Jeweler, a leading jewelry brand under Central Mega Kencana (CMK), has further expanded its presence by inaugurating a new outlet at Senayan Park (Spark) in Jakarta. This new location marks the 65th branch in Indonesia, reinforcing The Palace Jeweler's commitment to providing high-quality jewelry to the public, particularly in the Jabodetabek area. During the grand opening on November 16, 2024, The Palace Jeweler introduced a variety of interactive activities designed to delight customers. One of the highlights was the Snap & Share event, where customers could take photos at the new outlet, share them on social media, and stand a chance to win exclusive souvenirs. In addition, in collaboration with Lakuemas, The Palace Jeweler hosted the Gold Bar Challenge, which was open to participants of all ages. Winners of this challenge would receive prizes, including a Lakuemas voucher worth Rp1 million for adults and a children's storybook, Rimbayu, for the little ones. This engaging activity will run until November 17, 2024. Alongside these exciting activities, The Palace Jeweler is also offering a range of exclusive promotions, including discounts of up to 50% on gold jewelry and an additional discount of up to Rp1 million, subject to terms and conditions. Furthermore, the "The Palace Bagi-Bagi Emas" promotion provides the first 100 customers with the opportunity to receive a gold voucher worth Rp50,000. Customers can participate by following the promotional guidelines on social media, registering on the landing page, and redeeming the received code at the outlet. A new store at Senayan Park has been launched with the concept of a "one-stop shopping destination megastore," offering a comprehensive collection of gold, diamond, and gemstone jewelry. Jelita Setifa, the General Manager of The Palace Jeweler, explained that this store emphasizes the 3T concept: Therlengkap, Therjangkau, and Therjamin. "We aim to provide a comfortable and upscale shopping experience for our customers without the need to move from one place to another," she stated. In the next three months, The Palace Jeweler plans to further expand in the Jabodetabek area, starting with the opening of its 66th store at Pakuwon Mall Bekasi. This strategy is designed to reach a larger number of potential customers in strategic locations. The ILY Gold collection, a collaboration with Prilly Latuconsina, is also featured as a key attraction. This collection is specifically designed for the younger generation, showcasing dynamic and stylish designs, and is available in high-quality 9K gold. Additionally, The Palace Jeweler offers the Moela diamond collection, with prices starting at Rp888,000, as well as a range of gemstones such as Ruby, Sapphire, and Emerald, along with precious metals accessible through the Lakuemas application. As a pioneer of quality jewelry in Indonesia, The Palace Jeweler ensures that all its products meet the SNI 8880:2020 standards, with a minimum gold content of 75.5%. The store is also adorned with traditional fabric motifs to support the preservation of local culture. The Palace Jeweler continues to establish itself as a premier destination for jewelry shopping, featuring a diverse collection, competitive prices, and reliable quality. Visit the new store at Senayan Park soon to enjoy various activities and exciting promotions!