technology

Indonesian Technology Enters China Retail Market, DMMX Partners With Handan Sunshine

In a significant move showcasing Indonesia’s technological prowess on the world stage, PT Digital Mediatama Maxima Tbk (IDX: DMMX), through its subsidiary ZKDigimax, is supporting Handan Sunshine Supermarket Co., Ltd., a leading supermarket chain in Handan, in revolutionizing the retail experience by leveraging cloud-based digital advertising. 

This collaboration marks a significant expansion of DMMX’s global network, bringing the latest innovations from Indonesia to transform the retail experience across China. 

The initial phase of the digital transformation includes the installation of LED screens at store entrances to attract pedestrians and increase footfall. 

In addition, LED poster screens will be strategically placed in key zones of the supermarket to reinforce promotional messages throughout the shopping experience. 

These screens can be synchronized during major events and holidays to display important information, thereby increasing customer engagement and maximizing sales opportunities. 

The system is designed to provide customers with information while personalizing their shopping experience through relevant promotions and tailored product recommendations. 

To enhance the in-store shopping experience, 10.1-inch tablet screens have been installed in the fresh produce and meat areas. These screens display clear, real-time product information, including prices and promotions. 

Using text and video formats, this technology makes it easier to access product information and can influence customers' purchasing decisions 

In addition, this system allows for real-time price updates, providing flexibility in adjusting prices for products approaching their expiry date to reduce waste. 

Commitment to Innovation and Digitalization in the Retail Sector 

The adoption of digital solutions from DMMX and ZKDigimax marks an important milestone in Handan Sunshine Supermarket's ongoing digital transformation process. 

This step underlines the company's dedication to innovation and the implementation of a customer-centric retail strategy. 

Supardi Tan, CEO of ZKDigimax and Director of DMMX, emphasized that this technology integration is an effective strategy to expand global reach. 

Tag: DMMX Handan Sunshine Indonesian Technology Retail Market