The Indonesian Post
As a commitment to accelerate digital transformation in Indonesia, PT Pegadaian is participating in the Product Development Conference (PDC) 2024 event, which will be held on June 25-26, 2024 at the Jakarta Convention Center (JCC). The Product Development Conference is an annual event by Tech in Asia specifically designed for product practitioners, developers, designers, and key decision-makers from various leading companies in Asia. In addition to being a platform for sharing insights and knowledge, the event also allows participants to build networks with a productive community consisting of product enthusiasts and industry professionals. TeguhWahyono, the Director of Information Technology and Digital at PT Pegadaian, said that Pegadaian's participation in the Product Development Conference (PDC) 2024 is not only to participate but also to introduce to the public that the company has a technology-based product innovation called the Digital Pegadaian Application. "We are very excited to be part of this Product Development Conference 2024 event, especially since the Pegadaian booth is quite popular among visitors. Of course, Pegadaian's participation in PDC 2024 is a form of the company's commitment to accelerate digital transformation in Indonesia. In addition, we also want to introduce to the public that the company already has a technology-based product, namely the Digital Pegadaian Application, which can facilitate transactions anytime and anywhere without the need to visit an outlet," said Teguh. Teguh added that besides gaining literacy about Pegadaian's products and services, the booth also features Galeri 24 and The Gade Coffee & Gold by Pegadaian. "So, visitors can enjoy coffee while browsing through collections of gold bars and jewelry for investment with special discount benefits." Meanwhile, one of the visitors to the Pegadaian booth, Hisyam, explained his reason for being interested in registering as a customer of the Gold Savings product because Pegadaian offers convenience in digital investing. "At first, I thought Pegadaian only offered pawn products. However, after getting information from the booth attendant, I found out that Pegadaian actually has investment products that can be done digitally, namely the Gold Savings product. It's amazing to see that Pegadaian has transformed to keep up with the times, where most young people nowadays prefer everything to be digital, including investments. And there was also a promotion earlier, so I finally decided to register as a Pegadaian customer," explained Hasyim. Pegadaian is committed to continuously making various technological innovations that can provide value to the company's future business processes. The various technological innovations that have been implemented are Pegadaian's efforts to adapt and accelerate the digital transformation process of the company's products and services, in order to optimize efficient, relevant, secure, and comfortable services for all stakeholders.