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Samsung Vision AI: The Latest Innovation At First Look 2025

Samsung Electronics Co, Ltd. today introduced Samsung Vision AI at the CES 2025 First Look event, showcasing the latest advancements in display technology with AI support aimed at enhancing daily life. Additionally, Samsung launched its latest flagship TV, the QN990F Neo QLED 8K, along with exciting updates to its Lifestyle TV line and future display technologies, reflecting Samsung's vision of transforming screens into adaptive and intelligent companions that simplify and enrich everyday living.

"Samsung no longer views TVs as one-way devices for passive consumption, but as interactive and smart partners that can adapt to user needs," said SW Yong, President and Head of Visual Display Business at Samsung Electronics. "With Samsung Vision AI, we are redefining the role of screens, connecting entertainment, personalization, and lifestyle solutions into a seamless experience to simplify your life."

Samsung Vision AI: Smarter and More Adaptive Screens for a Seamless Life

Samsung Vision AI marks a significant step in Samsung's journey to deliver a smart, intuitive, and seamless screen experience. With the ability to make Samsung TVs aware of their surroundings, adapt to user preferences, and autonomously provide intuitive features, Samsung Vision AI transforms screens into intelligent companions that enhance entertainment, simplify interactions, and integrate smoothly into a connected lifestyle.

At the heart of Samsung Vision AI are personalized features that redefine how users interact with their screens.

Click to Search offers instant information about what’s on the screen—ranging from identifying actors to exploring displayed content—all without interrupting the viewing experience.

Live Translate, powered by built-in AI translation models, breaks down language barriers by providing real-time subtitle translations. This allows viewers to enjoy global content seamlessly.

Generative Wallpaper transforms the screen into a dynamic and personalized art canvas, enabling users to create images that match their tastes or event needs.

In addition to personalization, Samsung Vision AI positions the screen as a smarter hub for life through integration with the SmartThings ecosystem:

Home Insights offers real-time updates about your home environment, including security alerts and daily updates, ensuring peace of mind whether users are at home or away.

Pet and Family Care monitors beloved pets, detecting unusual behavior in animals and family members. This feature enhances comfort by automatically adjusting room settings, like dimming lights when a child is asleep, while providing real-time updates and event recordings through the TV.

Samsung Vision AI delivers remarkable advancements in image and sound quality, making every moment on screen more captivating. The AI-based image and sound technology analyzes content and environmental factors in real-time, dynamically adjusting visuals and audio for an optimal experience. Whether users are enjoying a dramatic film, watching an energetic sports match, or savoring a late-night show, Samsung Vision AI ensures stunning visual clarity, immersive sound, and seamless connection with the surroundings.

Fostering Innovation Through Open AI Partnerships

Samsung Vision AI also offers limitless potential by collaborating with various AI partners like Microsoft, creating opportunities for smarter and more personalized experiences while expanding the AI-based screen ecosystem.

Tag: Samsung Electronics Samsung Vision AI