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Prisma Has Introduced Its Latest Technology By Launching Three Innovative Videotrons In Three Major Cities

Monday, 23 Dec 2024

Prisma Advertising has once again demonstrated its leadership in the Out-of-Home (OOH) advertising sector in Indonesia by simultaneously launching three new videotron installations in major cities: PIK Golf Island in Jakarta, Braga in Bandung, and Simpang Enam in Denpasar, Bali. 

Under the theme FYP (Future Your Placement) or #futureOOH, this outdoor launch features innovative functionalities integrated into each videotron 

Having been established for 20 years, Prisma Advertising remains dedicated to providing creative and relevant advertising solutions. 

As a pioneer in advertising innovation in Indonesia, Prisma has introduced various new technologies, including the captivating creation of 3D anamorphic content that attracts widespread attention. 

The selection of strategic locations at PIK Golf Island, Braga, and Simpang Enam is intentional. 

These three sites are characterized by high foot traffic and significant impressions, making them ideal for showcasing digital advertising innovations to a broad audience. 

Innovative Features Presented 

This launch marks a historic milestone for Prisma Advertising in merging modern technology with interactive experiences. 

Key features showcased include: 

Send Greetings: This allows the public to send personal messages that are displayed directly on the videotron screen. 

Interactive Photobooth: Visitors can take photos that instantly appear on the videotron screen. 

Interactive Games: Simple games that visitors can play directly on the screen, created by PiX Animation. 

Virtual Assistant: The world's first AI OOH technology featuring a charming character named Pixy, which provides information and interactive guidance to visitors, developed by PiX Animation. 

Integrated Live Streaming: Events in the three cities are broadcast simultaneously, enhancing connectivity among the launch locations. 


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