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Blibli Fashion Fest Brings Eco-friendly Fashion To Families

This year's Blibli Fashion Fest is themed "Family Edition," highlighting sustainable fashion for everyone in the family, from children to parents. Fransisca Krisantia Nugraha, the Group Head of Groceries & Lifestyle at Blibli, shared in a press release on Saturday, "The Blibli Fashion Fest - Family Edition is tailored to meet the needs of parents looking for outfits, toys, and gifts for their families during the holiday season."

Fransisca further explained, "Our goal is to create a fun and eco-friendly shopping environment that connects the community, featuring both preloved and new items, diverse food options, and play areas in open spaces, while promoting cashless transactions." The second edition of the Blibli Fashion Fest emphasizes family shopping and includes preloved products from 32 popular influencers, over 35 brand partners, and 15 food stalls.

Many of the participating influencers are mothers, such as fashion and lifestyle influencer Claudia Setyohadi, MJ Sehonanda, and parenting figures like Annisa Soebandono, Annov H. Prabowo, Jessy Kusno, and Selly Wilson, among others.

The selection of secondhand items is quite varied, showcasing personal collections of fashion for both women and men, along with accessories, bags, shoes, and beauty products. There are also numerous children's items, including toys and more. Influencer products start at Rp30,000.

Moreover, several partner brands linked with Blibli are joining the event, offering a range of fashion, lifestyle, and products for mothers and children. Some of the prominent brands include Big Bad Wolf, Lee Vierra Kids, Melissa, Beyond The Vines, Marhen J., Heaven Lights, Nike, Adidas, Puma, and Hydro Flask. The Blibli Fashion Fest - Family Edition is organized in collaboration with three partners: Buumi Playscape, which features the Blibli Playground area, Pergi Kuliner for food and beverage vendors, and Urban Forest Cipete, which is hosting this event for the second time.

To highlight the eco-friendly aspect of the Blibli Fashion Fest, all attendees are encouraged to bring their own shopping bags and to opt for cashless payments or use the Click&Collect feature via the Blibli app. A variety of payment options are available, including electronic money, credit/debit cards, QRIS, virtual accounts, and installment plans without needing a credit card.

Tag: Blibli Fashion Fest