automotive

Panasonic Will Be Present At ICEF 2024, Emphasizing Their Commitment To Increasing Domestic Content Levels (TKDN)

PT Panasonic Gobel Indonesia (PGI), as a pioneer in the electronics industry in Indonesia, is committed to continuously developing the national electronics industry by increasing the Domestic Content Level (TKDN). This commitment is demonstrated by Panasonic's sponsorship of the Indonesia Catalogue Expo and Forum (ICEF) event, initiated by the Government Procurement Policy Agency (LKPP) and the Indonesian Chamber of Commerce and Industry (KADIN). ICEF 2024 is taking place from May 29th to May 31st, 2024, at JIEXPO Kemayoran Jakarta Hall B1-B2.

At ICEF 2024, PGI, along with PT Panasonic Manufacturing Indonesia (PMI) and Panasonic Life Gobel Solutions Sales Indonesia (PGLSSID), is showcasing TKDN product lines including switches, power outlets, downlights, light bulbs, street lights, and stadium lights.

In the same opportunity, Panasonic also presents a range of TKDN flagship products in the electronics category, including Split AC, VRF System AC, fans and ventilation, refrigerators, washing machines, televisions, water dispensers, water pumps, and emergency kits (produced by PMI) that are useful for lighting and communication during natural disasters.

Intan Abdams Katoppo, Director of B2B/G Solution & Services at PT Panasonic Gobel Indonesia, said that Panasonic is committed to supporting Government projects with TKDN products while continuing to develop the national electronics industry and empower SMEs.

It is hoped that with the increase in TKDN, it can drive the growth of the domestic industry and reduce dependence on imported products, while also promoting the achievement of the 'Proud of Indonesian Made' movement. This commitment is shown by achieving a TKDN value of up to 40% and a total of 300 Panasonic products with TKDN variants.

"Our participation in ICEF is not only to showcase products, but also to strengthen relationships with our customers, including the Government and business partners. We want to hear direct feedback from users and establish closer cooperation with various parties," said Intan.

ICEF itself is held to bring together business actors to encourage the use of domestic products and also serve as a platform for socializing e-catalogs for business actors, in accordance with Presidential Instruction No. 2 of 2022 on accelerating the use of domestic products and micro, small and medium enterprises to succeed the national movement of pride in Indonesian products in the implementation of Government Procurement of Goods/Services.

Through this exhibition, PGI also has the opportunity to introduce the latest campaign "Durable, Easy, Definitely Panasonic" which emphasizes that Panasonic products have the advantages of healthy technology, environmentally friendly, durable, and easy to use, making life easier and also providing long-term positive impact.

"The ICEF 2024 event is expected to reaffirm that Panasonic has a sustainable commitment to supporting the Government through innovation and production of products with DTKDN, as well as empowering MSME industry players. Hopefully, this cooperation can create positive synergy for economic growth and the electronics industry in Indonesia," concluded Intan.