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BigSocial Provides AI-Based Digital Solutions For Business Development

Rapid technological advancements have turned social media data into a "treasure trove" for companies and organizations looking to connect with their audiences. However, analyzing large-scale data is not easy. For many businesses and institutions, this challenge can hinder their ability to gain crucial insights that could boost their success. This is where PT Telkom Indonesia (Persero) Tbk (Telkom) comes in with its leading digital product, BigSocial from BigBox AI, which offers a solution for monitoring, measuring, and understanding real-time opinions and current trends.

Social media opinions and trends can be transformed into valuable data. When used effectively, this data can provide extensive insights into user needs. Additionally, it can offer feedback that helps optimize strategies for companies and organizations. For example, it can be used to take preventive measures against negative sentiments appearing on social media.

The ability to act swiftly and accurately understand user needs can significantly contribute to the success of companies and organizations. This way, they can create new opportunities or implement targeted strategies to maintain their reputation.

BigSocial as an AI Solution

BigSocial is more than just a regular social media monitoring tool; it acts as the "eyes and ears" of companies, allowing them to understand the public and current trends more accurately in real-time. BigBox AI enables businesses and organizations to measure trends, public opinions, and emerging sentiments across various social media channels, utilizing the AI-based analysis features available in BigSocial.

BigSocial helps companies and organizations gain a comprehensive understanding of their audience, enabling them to take strategic actions quickly, including maintaining their image for their interests.

We believe that to succeed in the digital age, companies and organizations must connect closely with their audience to stay relevant and understand their needs. BigSocial is the solution, says Komang Budi Aryasa, EVP of Digital Business & Technology at Telkom.

With BigSocial, businesses and organizations can fully utilize social media data to create more targeted and relevant strategies. Key features like Social Media Monitoring help businesses identify real-time market trends, discover top influencers, and spot potential viral issues that could affect their reputation. BigSocial can monitor 10,000 media channels and millions of topics both domestically and internationally, enabling companies and organizations to quickly and efficiently assess public opinion.

In addition to real-time trend monitoring, BigSocial offers sentiment analysis features that measure public opinion on specific products or brands. During a crisis, for example, companies can quickly gauge public response through positive, negative, or neutral sentiment analysis displayed on the BigSocial dashboard. This allows businesses and organizations to take appropriate actions before issues escalate.

Another feature is the custom dashboard, which presents relevant data comprehensively. This user-friendly visual dashboard serves as a tool to uncover insights that can support each company's or organization's strategy. Automatic notifications sent via email, Telegram, or WhatsApp keep businesses informed of the latest updates without the need to constantly monitor the dashboard. This saves time and energy, making companies more efficient in responding to rapid changes in their environment.

Beyond its features, BigSocial also positively impacts the sustainability of company and organizational operations.

Tag: BigSocial Digital Solutions