The Indonesian Post
Universitas Pertamina hosted the prestigious annual event, Indonesia Economic Review 9.0, organized by the Economics Study Program of the Faculty of Economics and Business at Universitas Pertamina. The theme of this year's event, "Innovating Versatile Creativity and Technology: Gen Z's Contribution to Achieve Green Economy in the World," served as a significant platform for discussing the role of Generation Z in promoting a green economy through creativity and technology. Additionally, the second seminar session featured Aie Natasha, an influencer and founder of @enable.project, who addressed the impact of innovation and technology in creating sustainable economic solutions. Aie Natasha elaborated on how technology can empower communities and generate environmentally friendly economic opportunities, particularly by encouraging youth participation in green projects. Following this, a talk show was held with Jerhemy Owen, a well-known content creator across various digital platforms. Jerhemy discussed the influence of social media and digital creativity in raising awareness among the public, especially Generation Z, to engage in the green economy. He highlighted how sustainability-based content can affect consumption behaviors and inspire a shift towards more environmentally friendly lifestyles. The event commenced with a spectacular performance of the Saman dance, presented by students from Pondok Pesantren Al-Amanah Al-Gontory. This traditional dance, rich in cultural values, infused the atmosphere with enthusiasm and joy, symbolizing the fusion of cultural heritage and the spirit of innovation in achieving green economic goals. Indonesia Economic Review 9.0, with its highly pertinent theme, serves not only as a platform for discussion but also as a source of inspiration for the younger generation to innovate through creativity and technology in pursuit of a sustainable economy. By fostering collaboration among academics, practitioners, and industry stakeholders, this event aims to expedite the transition towards a more inclusive and environmentally friendly green economy.