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Frank & Co. Collaborates With Maudy Ayunda To Launch The Diamond Jewelry Collection "See The Light"

Frank & co., a prestigious luxury jewelry brand under Central Mega Kencana (CMK), is set to unveil an exciting surprise at the end of 2024. In collaboration with Maudy Ayunda, the brand is launching a diamond jewelry collection and a fashion film titled "See the Light." The launch event will take place at Park Hyatt, Jakarta, and simultaneously across all Frank & co. outlets and digital platforms on November 8, 2024, with attendance from various media representatives, public figures, and loyal customers of Frank & co.

The "See the Light" collection and fashion film feature a partnership with two inspiring women, Maudy Ayunda and Kamila Andini. For the jewelry collection, Frank & co. has appointed Maudy Ayunda as the creative director, while Kamila Andini has been engaged to direct the fashion film.

During the launch event, Rolly Soesanto, General Manager of Frank & co., expressed pride in presenting the "See the Light" collection, which embodies a message of empowerment and self-discovery. 

"We have created a collection that transcends ordinary jewelry. 'See the Light' aims to inspire and convey an empowering message about how we can confront various life challenges. Together with Maudy Ayunda as our brand ambassador and collaborator, along with our other collaborator, Kamila Andini as the fashion film director, we wish to convey that in every challenge we face, there is always a light to guide us to rise and become stronger," he stated.

Maudy Ayunda, the Brand Ambassador for Frank & co. and Creative Director of the "See the Light" Jewelry Collection, expressed her enthusiasm for being part of this collaboration.

This collaboration has afforded me the opportunity to delve deeper into self-exploration and convey a positive message through artistic jewelry that possesses significant artistic value. This collection embodies principles that resonate with my own beliefs, particularly regarding empowerment and innovation aimed at creating a better and positively impactful outcome. A notable example of this commitment is reflected in the use of sustainable 18K gold in the collection. Therefore, while the focus remains on the beauty of the jewelry, the "See the Light" collection also upholds environmental responsibility, stated Maudy.

Fashion Film Director Kamila Andini expressed her enthusiasm upon being invited to direct the fashion film "See the Light." She emphasized that the collection communicates a powerful message about beauty, elegance, and self-empowerment.

"I found it challenging yet rewarding to convey the messages intended in this collection through both stunning visuals and engaging storytelling in a cinematic format. My hope is that viewers will grasp the vision shared by Frank & co. and Maudy Ayunda through this film and find personal meaning in it for their own journeys. I hope everyone enjoys this film," Kamila remarked.

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