The Indonesian Post
PermataBank has just launched the PermataUltimate Card, designed to offer the best experience for users, especially those who love traveling and dining. In collaboration with the Japanese credit card company JCB, this card targets affluent customers who want to enjoy more benefits when using their credit cards. The PermataUltimate Card comes with a special Welcome Bonus program that offers 20,000 airline miles, and for every Rp5,000 spent on dining transactions, users can earn 1 flight mile, subject to terms and conditions. This credit card launch reflects PermataBank's commitment to providing a payment tool that adds value to its customers' lifestyles. Meliza M. Rusli, the CEO of PermataBank, mentioned, "The PermataUltimate Card is our first collaboration with JCB, aimed at affluent customers seeking the best experiences, especially while traveling and dining. This launch also underscores our commitment to offering payment solutions that align with our customers' lifestyles. Through this strategic partnership, we hope to unlock broader benefits for both parties." The affluent segment bridges the gap between the middle and upper economic classes. Recent studies show that in Southeast Asia, the affluent segment in Indonesia makes up 9% of the population and contributes over 30% of household wealth, with most individuals aged between 20 and 49. By 2030, this group is expected to grow significantly, potentially tripling in size. "Partnering with PermataBank allows us to expand our reach among credit card users in Indonesia." PermataBank is a key partner for JCB, thanks to its ability to reach affluent customers. Yoshiki Kaneko, President & CEO of JCB International Co., Ltd., mentioned, "We believe that the ease of transactions, along with unique experiences and exclusive Japanese services, will add significant value for credit card users in Indonesia." The PermataUltimate Card offers a Welcome Bonus of 20,000 miles for PermataBank's priority customers who accumulate at least Rp25,000,000 in transactions each month for three consecutive months after the card is approved. Additionally, for every Rp5,000 spent on dining or Rp10,000 on other retail purchases, customers earn 1 reward point, equivalent to 1 KrisFlyer mile or 1 GarudaMiles mile. Djumariah Tenteram, Director of Consumer Banking at PermataBank, noted that the PermataUltimate Card is designed to provide exclusive options for private and priority customers, aiming to deliver significant added value and support the growth of PermataBank's credit card users in the future. Cardholders can also enjoy various promotions from JCB, such as discounts of up to 25% at over 100 Japanese restaurants in Indonesia partnered with JCB. Plus, they can access numerous deals at renowned merchants in Japan, including 10% cashback at premium outlets like Gotemba and 8% cashback at Don Quijote starting October 2024, along with premium experiences like medical check-ups and beauty treatments. The Ultimate service from JCB further enhances the lifestyle needs of PermataUltimate Cardholders, offering free access to the JCB Plaza Lounge, JCB Concierge Desk services, and 8 entries to Airport Lounge and LoungeKey.