economy

Kino Indonesia Is Committed To Supporting The Growth Of Local Brands

Indonesia, with its large population, has a lot of potential to develop its economy. One of these potentials is the presence of local brands that release various innovative products. These local brands can act as catalysts to support Indonesia's economic growth in the future. Recognizing this potential, PT Kino Indonesia Tbk once again shows its commitment to supporting the rise of local brands in Indonesia by launching the third batch of the Kinovation accelerator program #KinovasiUntukIndonesia.

SidhartaOetama, CEO of Kino Indonesia, said, "Kinovation is a tangible form of Kino Indonesia's commitment to providing comprehensive support to local entrepreneurs and innovators in various aspects of business, from improving product quality, developing marketing strategies, to increasing production and distribution capacity. We hope that through Kinovation, we can inspire innovation and make brand owners more confident in achieving their dreams and targets."

Further information about Kinovation is that it is an accelerator program designed specifically to help and develop original Indonesian local brands. In the previous two batches, Kinovation has successfully had a positive impact on a total of 20 local brands in various aspects such as marketing, sales, distribution, digital, etc. The first batch alumni include Acaii Tea, Cahaya Naturals, DendengKukuruyuk, GoliBirdnest, Lean Lab, Mad For Makeup, Oh Ma Grain, Pede, Ruhee Diary, and Tisoo. Then, for the second batch alumni, we have Bonvie, Fitbreak, Grandville, Malo, Nasho, Nevernot, Oterra, Roona, Skin Time, and Things Untouched.

In the third batch of the Kinovation program, participants will be given an intensive bootcamp, workshops, 1-on-1 mentoring, and company visits involving industry players from various sectors, including e-commerce, retail, and digital media. Through these activities, participants will gain knowledge and experience from experts in developing their businesses.

What's interesting is that the third batch of Kinovation also involves alumni from previous batches in the participant selection process and bootcamp activities. This step is taken to strengthen the network among local brands that have participated before and to open up new collaboration opportunities among them.

Registration for the third batch of Kinovation will be open from May 30th to June 30th, 2024. For more information about Kinovation, you can visit the official Kinovation website at www.kinovation.id or the Instagram account @kinovation.id.

Furthermore, Sidharta added, "We invite all local brands with a spirit of innovation and commitment to growth to participate in the Kinovation program. Let's together show the world the quality and potential of authentic Indonesian products," he concluded.