economy

Sales Are Expected To Increase In 2024 With A Focus On Custom Orders

Trisula Group, controlled by PT Trisula International Tbk (TRIS), a public company operating in the textile and garment sector, plans to increase sales figures in 2024 by emphasizing their ability to fulfill customized orders.

TRIS custom products are not mass-produced, meaning they are specially made for customers who place orders. TRIS serves flexible orders, both in small and large quantities. To serve custom orders, TRIS collaborates with expert design teams in their respective fields, according to the needs of their customers, even in certain levels of difficulty.

"Today's consumers appreciate personalized products. TRIS has the ability and experience to meet these demands, therefore customized orders are one of our strengths," explained TRIS CEO, Widjaya Djohan.

The shift in buyer preferences towards custom orders was also mentioned by the Minister of Cooperatives and SMEs (MenKopUKM) Teten Masduki. At the JakCloth event held in June, he stated that there is a great opportunity for businesses to dominate the market in the fashion sector. Current fashion trends no longer focus on mass production or factory scale, but rather on custom fashion tailored to consumer orders.

TRIS is taking advantage of this opportunity to meet market needs and customer demands, setting a double-digit sales target of around 10% for this year. In addition, TRIS will also increase export coverage in line with the positive growth of the textile and ready-to-wear clothing industry, where there has been a 7.34% increase in textile exports and a 3.08% increase in ready-to-wear clothing exports in 1Q.

In addition to serving custom orders, TRIS's strategy this year also includes strengthening its presence through the expansion of retail outlets JOBB and Jack Nicklaus under its subsidiary BELL.

TRIS has been serving various well-known brands such as Puma, Munsingwear, Raymond, GoldenBear, and others for sportswear and casual wear. TRIS's clients for formal and corporate attire include BNI, Cambridge, and Michael Kors. In addition, the company also provides uniform manufacturing for various major airlines such as Fly Emirates, Delta Airlines, Air Asia, and Singapore Airlines.

Tag: Garment Sector PT Trisula International Tbk TRIS