economy

Perhutani Supports Herb Euphoria Fest 2024 In Bali, Expanding The Market For SMEs

Following the success of the first Herb Euphoria Fest held at Sarinah, Jakarta, on June 20-23, 2024, Perhutani is back to support the development and expansion of SME markets at the Herb Euphoria Fest 2024 event held at Living World Denpasar, Bali, on Thursday (27/06).

Bali is considered the perfect city for the SME Bazaar for Indonesia because of its stunning natural beauty and rich culture. Additionally, Bali also has a strong and diverse wellness business ecosystem such as spas, health retreats, meditation and yoga centers, natural cosmetic producers, and traditional medicine.

Focusing on the unique Indonesian herbal theme, this event features 90 SMEs supported by state-owned enterprises such as PerumPerhutani, Bank Mandiri, Pelindo, Adhi Karya, and Permodalan Nasional Madani (PNM) with over 100 types of herbal products, traditional jamu, aromatherapy, food and beverages, beauty and wellness products, eco-friendly fashion (eco print), and crafts made from natural materials.

LotoSrinaitaGinting, Expert Staff in Finance and SME Development at the Ministry of State-Owned Enterprises, mentioned in his speech that the SME Bazaar for Indonesia is an initiative organized by the Ministry of State-Owned Enterprises with the support of state-owned companies to help SMEs expand their business networks and increase the marketing and sales of their products.

This support is consistently provided by the Ministry of State-Owned Enterprises and state-owned companies through various activities, such as SME Upgrading through the House of State-Owned Enterprises and Incubation Programs, financing provided by state-owned companies, online marketing support through the Digital Market Platform (PaDi) for SMEs, offline marketing through the Sarinah network, providing commercial areas for SMEs in state-owned public infrastructure, and the ongoing SME Bazaar for Indonesia event.

Loto expressed that the MSME Bazaar for Indonesia is a collective ownership. Even though only five SOEs are involved as supporters of the event, everyone is working together to make this bazaar successful in the following cities.

Separately, the Director of Finance and Risk Management of Perhutani, DewiFitrianingrum, expressed her pride in being able to support the organization of the Herb Euphoria Fest 2024 event.

"At the event in Sarinah last week, many Perhutani's MSME foster partners were happy because they were assisted in the product marketing process. This is certainly a good start because Perhutani has many MSME foster partners with the potential to continue to grow, so market expansion is needed," Dewi said.

"Thanks to Herb Euphoria Fest 2024, MSMEs will be able to more easily introduce their products to a wider range of potential consumers and increase public awareness of the extraordinary creations of our nation."

In addition to the bazaar, there are several interesting programs that visitors can participate in, such as Herbs Talkshow with the theme "Herb is Our Lifestyle" and "Young Herbal Preneurship," Creative Workshop, Business Consulting, as well as a Wellness Program consisting of Free Flow Jamu and Massage Corner. Herb Euphoria Fest 2024 will take place from June 27 to June 30, 2024, from 10:00 AM to 10:00 PM WITA without an entrance fee or free of charge.

Tag: Euphoria Fest 2024 Perhutani