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Tokopedia And ShopTokopedia Reveal Best-Selling Products Ahead Of New Year 2025

Tokopedia and ShopTokopedia make it easier for people to create business opportunities and access essential products as the new year approaches. They offer a smooth, cohesive, and comprehensive experience, including campaigns like Buy Local, which features a special showcase for local brand products.

E-commerce platforms like Tokopedia and ShopTokopedia remain popular for people looking to start businesses or find necessary items, especially as New Year 2025 approaches. During this time, products like calendars, party supplies, and entrepreneurship books see a significant increase in orders on Tokopedia, averaging about 2.5 times more, according to Antonia Adega, Senior Lead of Communications at Tokopedia and TikTok E-commerce.

Top 3 best-selling products on Tokopedia for New Year 2025

Indonesians often celebrate the new year with various activities alongside family, friends, and relatives. This time is also used to set resolutions for achieving specific goals in the coming year, such as health, personal development, and finances.

Tokopedia and ShopTokopedia have noted interesting trends in online shopping behavior during the year-end transition. Here are some of the most sought-after products on Tokopedia as New Year 2025 approaches.

1. New Year calendars, check out Buy Local

Calendars are among the top-selling items as the new year approaches. On Tokopedia, calendar orders nearly doubled at the end of 2024. Local brands on Tokopedia and ShopTokopedia, like Bukuqu, offer attractive calendar designs. "People can find calendars with deals that make online shopping more affordable through Buy Local on Tokopedia and ShopTokopedia," Antonia explained.

2. Party supplies make New Year's celebration memorable

"People are showing more excitement in buying party supplies as New Year's approaches. Items like hats, confetti, and horns have seen an increase in orders on Tokopedia, nearly 2.5 times more," said Antonia. Party supplies can be found from local brands on Tokopedia and ShopTokopedia, such as deParcel Ribbon (account/product: Tokopedia and ShopTokopedia) and Sekawan Toys (account: Tokopedia), which are part of the Buy Local campaign.

3. Entrepreneurship books to kickstart a new business

The new year often brings new resolutions, including starting a new business. "We have noticed a significant rise in orders for entrepreneurship books on Tokopedia, averaging over 2.5 times more, as we approach New Year 2025. This suggests a growing interest among people to create business opportunities or expand their ventures in the new year," explained Antonia.

There are millions of sellers on Tokopedia and ShopTokopedia, including those offering entrepreneurship books, like Gramedia Official Store (account/product: Tokopedia and ShopTokopedia) and Penerbit Bumi Aksara (account/product: Tokopedia and ShopTokopedia). "To make it more affordable, take advantage of Buy Local on Tokopedia and ShopTokopedia, or the 90% flash sale at Bookarnaval Tokopedia for various books, including those related to entrepreneurship," Antonia added.

*Source: Tokopedia, data from November 25 to December 15, 2024, compared to November 4 to 24, 2024.

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