The Indonesian Post
PT Mirae Asset Sekuritas Indonesia reaffirms its role as a leader in innovation within Indonesia's capital market by launching a new feature in its M-STOCK stock trading app called MAIA, which stands for Mirae Asset Intelligent Assistance. Mr. Tae Yong Shim, the CEO of PT Mirae Asset Sekuritas Indonesia, stated that innovation has been part of Mirae Asset's identity since the company's inception. “The launch of the latest M-STOCK feature demonstrates our commitment to continuously adding value for our clients, helping them stay ahead in this dynamic market,” Mr. Shim said at the event titled Unveiling the Future of Trading – Celebrating the Permanent Innovations of Mirae Asset on December 12, 2024. MAIA is an AI feature in the M-STOCK mobile trading app designed to assist clients in trading stocks in a new way. This AI feature aims to enhance the user experience of the M-STOCK app and support clients in managing their trading strategies. As a leading retail broker in Indonesia, Mirae Asset has built a strong reputation through various innovations, from developing the first online trading system in Indonesia to creating a market information platform that promotes financial literacy. Founded in 1990, Mirae Asset became the first securities firm to launch an online stock trading application called HOTS by eTrading Securities in 2002. With the advancement of technology, the company continued to develop HOTS and pioneered mobile stock trading applications with the Mobile Trading System (MTS). In 2016, the company changed its name to PT Mirae Asset Sekuritas Indonesia, coinciding with the launch of an upgraded version of MTS called Neo HOTS Mobile. Mirae Asset launched the first online stock trading competition called the HOTS Championship in 2020, and it continues to this day. Last year, Mirae Asset introduced a new market information platform named Financial Information and Market Access (FIMA) to support its vision of democratizing investment in Indonesia. The company also released a new mobile stock trading app called M-STOCK. The introduction of the MAIA feature in the M-STOCK app further strengthens Mirae Asset's commitment to providing the best solutions for its users, enhancing the trading experience, and leading digital transformation in the capital market. During the MAIA launch event, Wisnu Aditya, Head of Business Innovation Department at Mirae Asset, highlighted the app's key features. “MAIA assists clients in making data-driven decisions, using algorithms that have been tested and proven to be highly successful. This feature combines advanced technology with an excellent user experience, allowing clients to better seize market opportunities,” Wisnu explained. The MAIA launch event was attended by various stakeholders, including banking partners, capital market regulators, educational partners, influential figures, and priority clients. Additionally, the event was streamed live on Mirae Asset's YouTube channel for wider public access. With the launch of the AI feature in M-STOCK, Mirae Asset reinforces its position as a trusted partner for investors in digital transformation and technological innovation. Mirae Asset is ready to support investors in Indonesia as they navigate a dynamic market. The event also featured Risa E. Rustam, Director of Information Technology and Risk Management at the Indonesia Stock Exchange, along with IDX staff and self-regulatory organizations (SRO).