The Indonesian Post
PT Prudential Life Assurance (Prudential Indonesia) has launched PRULink Rupiah Balanced Income Fund Plus, an additional sub-fund that complements the PRUWealth Maxima Account product with the potential for additional investment value (income) on a regular basis. Through this new sub-fund, customers can enjoy the convenience of managing their investments and have more options for investment portfolio sub-funds that are suitable for their risk profile, especially for customers who do not have enough time to manage their investments directly as this sub-fund will be managed by PT Mandiri Manajemen Investasi (Mandiri Investasi) as the Investment Manager. Ivy Widjaja, Chief Partnership Distribution Officer, Prudential Indonesia, said, "As a leader in the Indonesian life insurance market, Prudential Indonesia is committed to continuously innovate and provide various financial solutions that are simple, easily accessible, and suitable for the needs of all segments in Indonesia, including the middle to upper-middle segments. One of them is the PRULink Rupiah Balanced Income Fund Plus sub-fund, which collaborates with Mandiri Investasi and is specifically intended for Standard Chartered Bank priority customers. This is a form of diversification of our investment portfolio, as well as encouraging more relevant long-term life and financial protection options for customers." PRUlink Rupiah Balanced Income Fund Plus is designed to provide Regular Investment Value Potential (Income) and Long-Term Capital Growth Potential suitable for those with an aggressive investment risk profile. The presence of this sub-fund is expected to encourage more Indonesian people to invest while being protected to achieve their dreams in the future. Aliyahdin Saugi, President Director of Mandiri Investasi, said, "We are proud of the trust given to Mandiri Investasi as the Investment Manager managing the PRULink Rupiah Balanced Income Fund Plus sub-fund." Our commitment to developing innovative investment products to meet the dynamic needs of customers, including life insurance customers, is evident. With extensive experience and deep understanding of the Indonesian capital market, Mandiri Investasi ensures that all customer fund management is carried out prudently, professionally, and responsibly. This is crucial, especially in building trust and understanding among the public about the importance of insurance and investment products in achieving long-term financial well-being. The PRULink Rupiah Balanced Income Fund Plus has been available since March 2024 as one of the sub-fund options for the PAYDI PRUWealth Maxima Account product from Prudential, with premiums starting from Rp25,000,000 per year and marketed through bancassurance channels in collaboration with Standard Chartered Bank (SCB). Wieke Yunita, Country Head of Bancassurance at Standard Chartered Bank Indonesia, said, "As a bancassurance partner of Prudential Indonesia, we see an increasing awareness among the Indonesian public about protection and investment products as solutions for financial planning for customers, whether in protection planning, accumulation, or wealth distribution to the next generation. The addition of the PRULink Rupiah Balanced Income Fund Plus sub-fund to our product suite can provide a new dimension and a more realistic and comprehensive portfolio choice to help customers achieve their financial goals."