economy

The Ministry Of Industry Holds A Business Incubator For Creative Industries To Realize The President's Vision

Creative industries are a popular sector among young entrepreneurs. Currently, various fields in this sector in Indonesia, such as fashion, crafts, and furniture, are producing innovative products with unique stories and local wisdom, highlighting positive values as selling points.

These young entrepreneurs show great potential in developing the creative industry in Indonesia, significantly impacting the economy. Therefore, the Ministry of Industry, through the Directorate General of Small, Medium, and Miscellaneous Industries (IKMA), actively supports the growth of local creative industry players, especially in fashion and crafts, through various assistance programs.

“One regular activity is the Creative Business Incubator (CBI). On November 8, 2024, we reached the presentation stage of the coaching results,” said Reni Yanita, the Director General of IKMA, in a statement in Jakarta on Wednesday, November 13.

The Director General praised 30 participants from the small and medium industry (IKM) who completed the CBI program and presented their results. “All these achievements are also thanks to the contributions of everyone involved, including the Fashion and Craft Industry Empowerment Center (BPIFK) as the event organizer and the mentoring team that supported the participants during the incubation process,” Reni added.

CBI reflects the Ministry of Industry's commitment to advancing fashion and craft IKM to higher levels. Moreover, the added value of the creative economy in the first quarter of 2024 is estimated to reach Rp749.58 trillion, which is 55.65 percent of the target of Rp1,347 trillion for the year.

The Director General of Creative Economy emphasized the need to optimize the development of the creative industry through collaboration with all stakeholders. "This spirit aligns with the President's current mission, especially mission number three, which focuses on creating quality jobs, promoting entrepreneurship, and developing the creative industry. Additionally, mission number five aims to continue downstream processing and industrialization to enhance domestic value," he stated.

Reni pointed out that achieving these goals requires a commitment to continuous improvement and skill enhancement to meet current industry demands. "This way, creative economy players can grow their businesses and positively contribute to Indonesia's economy," she added.

Boosting Revenue

Alexandra Arri Cahyani, Director of Various Industries and Chemical, Textile, and Craft SMEs, mentioned that CBI serves as a platform to enhance skills and address business challenges for fashion and craft SMEs. "Through this program, many CBI participants have successfully increased their revenue by expanding their market potential, both nationally and for exports," she explained.

Alexandra noted that many CBI alumni have successfully expanded their businesses by creating popular products that are well-received in the market. "For instance, Eboni Watch, an alumnus of CBI in 2018, has managed to produce and market contemporary wooden watches with appealing designs," she shared.

After participating in the coaching program, Eboni Watch increased its production scale fourfold, going from 200 units per month to 650-800 units per month. Their products have also received recognition through awards from the Indonesia Good Design Selection (IGDS) 2019-2021, Good Design Indonesia (GDI) 2020, and the Golden Pin Design Award Taiwan 2020.

Tag: Business Incubator Creative Industries Ministry Of Industry