The Indonesian Post
Tangerang Selatan, 23 July 2025 - Today, BYD officially launched the BYD ATTO 1 during an exclusive media day at GIIAS, which was a lively event. At the opening ceremony of the BYD booth, marking their second appearance at GIIAS, Luther Panjaitan, the Head of Public and Government Relations at PT BYD Motor Indonesia, announced the release of this new model that has already captured the attention of many young people even before its official introduction. The BYD ATTO 1 is presented as an electric city car from BYD in Indonesia, expanding BYD's electric vehicle portfolio and strengthening its presence in the national automotive market. As urban mobility needs grow, compact, efficient, and environmentally friendly vehicles are becoming increasingly important solutions. The BYD ATTO 1 is designed to meet these needs with its compact and modern design, energy-saving technology, and features that enhance everyday comfort. This model is specifically tailored for young, active individuals who prioritize an enjoyable driving experience, making it an ideal choice for consumers with an urban lifestyle. The high enthusiasm from the public, even before the official launch, further reinforces BYD's commitment to providing relevant and accessible mobility solutions. "Energy in Motion" is the concept behind the BYD ATTO 1, reflecting a spirit of innovation that continuously moves and evolves. This spirit embodies sustainable energy and dynamic creativity, serving as motivation for BYD to keep creating better and more sustainable mobility solutions for the future. "The launch of the BYD ATTO 1 in Indonesia is a significant step for us in providing mobility solutions that align with the dynamics of urban society today. As BYD's electric city car, the ATTO 1 is designed to prioritize efficiency, convenience, and modern design, while also addressing the need for more sustainable vehicles. We hope that the introduction of this model will enhance access to electric vehicles in Indonesia and promote the adoption of eco-friendly technology in daily life,” said Eagle Zhao, President Director of PT BYD Motor Indonesia. The BYD ATTO 1 is built on the advanced e-Platform 3.0 and features the Blade Battery, providing an efficient, safe driving experience that meets urban mobility needs. Its compact and modern design is complemented by an ergonomic interior for optimal comfort. Several safety features, including six airbags, Electric Parking Brake (EPB), Auto Brake Hold, and Cruise Control, are included to support a safer and more practical driving experience in urban environments. The ATTO 1 Represents Style and Commitment to Sustainable Mobility. The BYD Atto 1 comes in expressive and modern exterior color options, allowing users to showcase their personal character. The Apricity White color offers a clean and elegant look, Cosmos Black emphasizes a bold and premium feel, while the new Sprout Green variant represents a dynamic and daring spirit—a reflection of the ever-evolving urban lifestyle. The interior of the Atto 1 features a combination of black and gray that creates a modern and comfortable atmosphere. The cabin design is ergonomically crafted with high-quality materials, ensuring comfort during travel while enhancing the exterior appearance chosen by the user. The arrival of the BYD Atto 1 is also part of BYD's efforts to support the creation of a cleaner environment. As an emission-free electric vehicle, the Atto 1 combines energy efficiency, cutting-edge battery technology, and reliable performance to meet urban mobility needs. BYD believes that the transition to electric vehicles is not just about technology, but also a real contribution to quality of life and a more sustainable future.