automotive

At The Beginning Of 2025, The Automotive Company Is Still Assessing The Situation

As we enter the year 2025, the state of the national automotive market appears to remain consistent with that of 2024. This sentiment is echoed by Mazda Indonesia, which expresses a cautious approach, neither overly confident nor pessimistic. 

Ricky Thio, COO of PT Eurokars Motor Indonesia, noted that January feels similar to the previous year. Nevertheless, he maintains a degree of optimism, anticipating several upcoming automotive exhibitions. "Despite the unusual global events, such as fires and other incidents, we are inevitably affected by what happens worldwide. Therefore, I would say that my feelings for January are still the same," Ricky stated during an interview in Jakarta on Monday, January 13, 2025. 

He mentioned that there is still a desire to clear existing stock, particularly from December that remains unsold. Regarding the tax changes anticipated in 2025, Ricky indicated that automotive companies are currently observing their competitors to see who will raise prices. "It's quite straightforward: either charge the customer or absorb the costs. Prices will certainly increase due to VAT. However, the question remains about how the burden will be shared—will it be split with consumers or fully passed on to them?" Ricky explained. 

"Alternatively, it could be absorbed by the ATPM in the form of discounts. Ultimately, discounts will likely be the outcome for car sales. In my view, January will continue in this manner, but by February 1, we may see who decides to implement price increases," Ricky concluded. 

Tag: Automotive Mazda Indonesia Ricky Thio