tourism

The Issue Of Overtourism In Bali: Insights From Deputy Minister Of Tourism Ni Luh Puspa

The Deputy Minister of Tourism (Wamenpar) Ni Luh Puspa stated that overtourism in Bali remains a sensitive issue at present. However, the reality is not overtourism, but rather that tourist activities are still heavily concentrated in the southern part of Bali. Overtourism refers to a situation where the number of tourists visiting a destination exceeds the sustainable capacity of the environment, infrastructure, and local communities. This phenomenon not only leads to environmental damage but also impacts the social and cultural life of the local population.

"The fundamental way to begin distributing tourists to West Bali, North Bali, and East Bali is through basic measures," said Wamenpar Ni Luh Puspa at Lovina Beach, Bali, during a press release on Sunday (June 22, 2025). Furthermore, Ni Luh Puspa explained that in efforts to distribute tourists across Bali, the Ministry of Tourism, in collaboration with the industry, has launched a tourism package called 3B, which includes Banyuwangi, West Bali, and North Bali.

The 3B tour package aims to attract 10 percent of the total number of tourists visiting Bali, including both domestic and international travelers, by utilizing the entry route from Banyuwangi.

"We chose (GWB) in North Bali not only because of the ongoing promotion of the 3B tour package but also because Lovina serves as the center of North Bali. I aim to strengthen Lovina's position as the central destination of North Bali," stated Ni Luh Puspa.

Clean Tourism Movement

The Ministry of Tourism (Kemenpar) has activated the Clean Tourism Movement (GWB) program at Lovina Beach, Buleleng, Bali, as an effort to encourage the distribution of tourists from Southern Bali to Northern Bali. This initiative is expected to serve as a catalyst for a more equitable, high-quality, and sustainable economic distribution in tourism. "We must create an initiative that elevates the name of the location, and GWB is one of them, which is why we chose Lovina Beach as the site for this activity," stated Ni Luh Puspa.

She emphasized that cleanliness is a key factor in creating a quality tourism experience. When a destination appears clean, tourists will feel more comfortable and inclined to stay longer. "What is it? The experience of arriving at a clean or unclean destination already influences the tourists' desire. When I was newly appointed, I received numerous messages indicating that our destinations were dirty, toilets were unclean, and so forth. Thus, we established the Clean Tourism Movement," Ni Luh Puspa remarked. The Clean Tourism Movement is a collective effort to enhance the competitiveness of Indonesian tourist destinations, making them safer and healthier for visitors. Within the framework of the "Clean Tourism Movement," Kemenpar has initiated various engaging and beneficial activities. In addition to mass cleaning events at tourist destinations, there are also educational campaigns aimed at increasing awareness among tourists and local communities, the provision of adequate and environmentally friendly waste disposal facilities, as well as a community-based waste management system to create sustainable solutions.

Tag: Ni Luh Puspa Overtourism In Bali