Dok/Xiaomi

Xiaomi Pop Run 2024 Has Made Its Debut In Indonesia, Attracting Over 1,500 Participants Successfully

Tuesday, 29 Oct 2024

Xiaomi Pop Run 2024 made its debut in Indonesia on Sunday (27/10), and it was a hit among Xiaomi fans and local runners. The event, highly anticipated by many, saw all registration slots filled within just a minute of opening. The same rush happened again when a second registration round opened on the same day. On the day of the event, over 1,500 participants took to the streets, adding color to the Car Free Day festivities.

Originally launched in China, Xiaomi Pop Run has grown into a global event, taking place this year in 15 countries, including Indonesia. This initiative aims to strengthen ties with fans and connect the running community worldwide.

With the theme “Passion Beyond Limits,” Xiaomi encourages Indonesians to push their boundaries and embrace an active lifestyle. Alongside the run, Xiaomi showcased a range of its latest AIoT (Artificial Intelligence of Things) products, including the Xiaomi Smart Watch, Xiaomi Smart Band, Xiaomi OpenWear Stereo, and other devices designed to promote a healthy lifestyle.

Wentao Zhao, Country Director of Xiaomi Indonesia, joined the event and shared, “Xiaomi currently has over 30 million active users and more than 2 million registered fans in Indonesia. Through Xiaomi Pop Run, we want to show that we’re not just about tech products; we’re part of everyday life and support our users' passions. With our wearables, we demonstrate that technology and enjoyment can go hand in hand.”

The event was filled with excitement, featuring fun activities like prizes for the first 10 finishers, door prizes for cool Xiaomi products, and awards for the best costumes. The event also featured Olympic athlete Triyaningsih, along with runners like Febby Rastanty and Daffa Wardhana, who added to the excitement of the Xiaomi Pop Run 2024. Xiaomi aims for this event to inspire people to adopt a healthy and active lifestyle, supported by technology that enhances daily life for all users.

As part of its commitment to providing a more comprehensive experience for Indonesian consumers, Xiaomi has officially launched its Grand Opening of the Xiaomi Official Store on TikTok Shop, coinciding with the Super Brand Day promotion from November 1-3, 2024. During this period, customers can enjoy discounts of up to 45% on a variety of Xiaomi's top products. With the opening of the Xiaomi Official Store on TikTok Shop, Xiaomi hopes to offer a more accessible shopping experience for all its customers.



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