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Coca-Cola Dan Marvel Bekerja Sama Untuk Meluncurkan Desain Kemasan Edisi Terbatas Yang Menarik

Coca-Cola has just launched Coca-Cola x Marvel: The Heroes, a fresh collaboration with Marvel that brings immersive storytelling and digital experiences featuring fan-favorite Marvel characters. This partnership between Coca-Cola and Disney has been going strong for over 60 years, and these iconic brands continue to strengthen their collaboration across various projects, universes, and multiverses—just like the legendary Marvel Universe.

In this latest limited-edition campaign, Coca-Cola and Marvel are teaming up again to immerse fans in the Marvel world by offering a new and exciting consumer experience through exclusive limited-edition Coca-Cola packaging. This edition showcases 14 character illustrations, a collection of digital characters, a variety of cool prizes, and an immersive AR (augmented reality) experience on the Coca-Cola website.

This heroic collaboration will be backed by a global 360 campaign featuring a range of creative content across video platforms, digital media, social media, and mobile out-of-home advertising.

“Coca-Cola has a long history of working with Disney, and this strong relationship inspires us to keep innovating and enhancing our creativity,” said Islam ElDessouky, Global Head of Creative Strategy and Content for Coca-Cola Trademark. “Our latest collaboration with Marvel allows us to leverage the legacy and connection between both brands to deliver a fresh and unexpected experience for consumers.”

“Our partnership with Coca-Cola puts us in a position to create groundbreaking innovations in the industry,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company. “We’re redefining traditional marketing paradigms in the most effective way.”

The result is a groundbreaking campaign that taps into the power of the Marvel Universe, which is celebrating its 85th anniversary with a lineup of beloved characters, to tell stories that can only come to life through the collaboration between Coca-Cola and Disney. This partnership kicks off with an ad spot that showcases the latest adventure in the long history of these iconic brands. In the ad, a woman accidentally puts the entire comic world in jeopardy. Then, The Real Magic of Coca-Cola brings together the Marvel Universe to save the day, creating an exciting moment for the main character. The new exclusive line of cans and bottles will feature both hero and villain characters from the Marvel Universe. With illustrations in a striking mix of white, red, and black, these cans highlight the details of each character's design through contrast. Each can can be scanned to bring the characters to life in a unique way using AR technology. Over 14 Marvel heroes and villains are showcased in 18 designs on these limited-edition cans and PET bottles:

? Coca-Cola

Elektra Daredevil Deadpool Wolverine

Kingpin Loki War Machine

? Coca-Cola Zero Sugar:

Black Widow Captain America Groot Hulk

Iron Man Rocket Thanos

Starting September 1, fans can begin collecting various characters from this exciting new collaboration at stores worldwide. This partnership will be available in over 60 countries, including North America, Latin America, Europe, China, Japan, Indonesia, and other Asia-Pacific nations. To learn more about this campaign, follow us on Facebook and Instagram. Visit https://www.coca-cola.com/id/id/offerings/marvel for more details and to enjoy the Coca-Cola x Marvel AR experience.

Tag: Coca-Cola Marvel Mindy Hamilton