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Game On! Pop Mie And Chitato Celebrate Squid Game Season 2 With Netflix

Indofood CBP Sukses Makmur Tbk (“Indofood CBP”) is actively collaborating with various partners to create excitement for its consumers.

Through Pop Mie and Chitato, Indofood CBP has formed an exclusive partnership with Netflix to co-promote the launch of Squid Game Season 2, the highly popular South Korean original series that has captured global attention.

As brands that resonate with young people, Pop Mie and Chitato will participate in an engaging promotional campaign, especially targeting Gen Z and Squid Game fans.

Following the massive success of Season 1, Netflix is releasing Squid Game Season 2, featuring even more thrilling stories and games that fans won't want to miss. Watching Squid Game Season 2 will be even more enjoyable with Pop Mie and Chitato Korean Series.

There are two flavors in the Pop Mie Korean Ramyeon Series: Spicy Mushroom Soup Ramyeon and Fiery Chikin, which offers a spicy Korean chicken taste.

Chitato is introducing a Seoul Baechu Kimchi flavor. These products are now available at nearby stores.

Pop Mie and Chitato: More Than Just Flavor

As part of this campaign, Pop Mie and Chitato will launch various exciting activities across social media and retail platforms for everyone, especially Gen Z.

They aim to provide not only delicious flavors but also a fun experience inspired by Squid Game.

Fierman Authar, Head of Consumer Engagement at Indofood CBP's Corporate Marketing Division, stated, “Through this collaboration, Indofood CBP and Netflix hope to bring a fresh vibe for fans to enjoy their favorite series. We are thrilled to support the highly anticipated Squid Game Season 2. We want consumers to enjoy Squid Game Season 2 even more with Chitato and Pop Mie Korean Series, which we have tailored to fit the theme of the Korean drama.”

PT Indofood CBP Sukses Makmur Tbk also held the Pink Guard on the Street event during Car Free Day (CFD) on December 22, 2024. The lively event featured a Pink Guard parade and was enthusiastically welcomed by CFD visitors, making it a very festive occasion.

Additionally, people could purchase various Pop Mie and Chitato products on-site and join in fun games organized by Indofood CBP.

The presence of Pink Guard on the Street at CFD added surprise elements and challenges inspired by Squid Game.

"We are excited to collaborate with Indofood CBP to promote Squid Game Season 2 through two favorite brands in Indonesia, Pop Mie and Chitato. We believe this partnership will enhance the excitement of the Squid Game Season 2 launch," said Joann Ngai, Head of Marketing Partnerships Southeast Asia at Netflix.

Continuing the excitement of Pink Guard on the Street at CFD, Indofood CBP has planned more surprises, including Pink Guard Goes to Public Transport & Hang Out Places.

Additional activities will take place in various locations such as public transport and youth gathering spots. This is very appealing, as people can meet the Pink Guard in these places, just like in the Korean series that will premiere exclusively on Netflix on December 26, 2024.

With this exciting collaboration, PT Indofood CBP Sukses Makmur Tbk strengthens its position as a company that not only offers quality products but also engages in entertaining experiences for the community. "We believe that Squid Game Season 2 will be a major phenomenon that captures a lot of attention again. Through this collaboration, we hope to strengthen our relationship with consumers in a fun and interactive way," concluded Fierman Authar.

Tag: Chitato Celebrate Squid Game Season 2 Pop Mie