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SoSoft Launches The First Plant-based Detergent With Aloe Vera Softener In Indonesia

With the increasing trend of selective consumers in choosing household products, many people now want products that have more functions and added value in one solution. This includes when choosing a detergent product. Most people, especially women, have chosen to use detergents that not only clean stains and provide fragrance but also provide extra softness to clothes.

This statement is apparently agreed upon by Nana Mirdad, an actress, entrepreneur, and also a mother who shares her preferences for choosing detergent products, "I still often hand wash, especially for certain clothes and if there are stubborn stains. Doing laundry can be the most troublesome household chore if we mothers can't find a way around it. In my opinion, the key lies in choosing the right detergent. If we can choose the right detergent that offers many benefits in one solution, then doing laundry will feel easier and less complicated. It can save energy and time, so we can continue doing other tasks."

"In addition, modern mothers, including myself, are also becoming more mindful of the formulations in detergent products. Is this detergent safe for children's and family's clothes, is it made from natural ingredients, does it make hands rough or not, is it safe for sensitive skin, and other concerns that often become our concerns as mothers when choosing a detergent," Nana continued.

Responding to these needs, WINGS Care, through its SoSoft detergent brand, has launched its latest innovation, SoSoft 2in1 Plant-based Detergent plus Softener. SoSoft 2in1 is the first plant-based detergent with natural aloe vera softener in Indonesia that combines the goodness of plant-based active ingredients with the extra softness of natural aloe vera softener.

Using the BotaniBlend formula containing up to 90% plant-based active ingredients, SoSoft 2in1 is able to lift stains and clean clothes optimally without making hands feel hot and rough. With the addition of natural aloe vera softener, it softens clothes, making them gentle and easier to iron. As for the scent, SoSoft 2in1 is also infused with Natural Perfume Essence with the soft, fresh, and long-lasting fragrance of Sweet Peony flowers, making it suitable for the whole family to use.

Anastasia Pamela, Marketing Manager of the Fabric Care Category at WINGS Group Indonesia, mentioned that there hasn't been a plant-based detergent equipped with natural softener like aloe vera before this. "We proudly introduce SoSoft 2in1, the first plant-based detergent with natural aloe vera softener, which we launched to meet consumer needs. We are confident that the presence of SoSoft 2in1 will boost the plant-based detergent market with various fragrance options and many benefits that make it easier for the community, especially women, to do laundry," said Pamela.

In addition to being made from plant-based active ingredients and equipped with natural aloe vera softener, SoSoft 2in1 is also formulated without chlorine, parabens, LABSA, and has been dermatologically tested, making it suitable for all skin types, even sensitive skin. Dr. Tary Mantra, Sp.DVE, a Dermatologist, said, "The skin tolerance level varies for each individual when it comes to certain chemical ingredients in detergent products. Sometimes, the skin can become more sensitive to these ingredients, whether due to hormonal changes or other factors, even if it was fine before. Therefore, products made from natural plant-based ingredients without chlorine, parabens, or LABSA can be a choice for sensitive skin."

Furthermore, Dr. Tary also explained the benefits of aloe vera for the skin and its benefits for clothes, "The largest component in aloe vera is water."