headline

Masako And SAORI Win The TOP Halal Award 2024

PT AJINOMOTO INDONESIA consistently ensures that all its products receive halal certification and applies the Halal Product Assurance System (SJPH) across all its factories during production. Due to this commitment, two brands owned by PT AJINOMOTO INDONESIA, Masako and SAORI, received the TOP Halal Award 2024 from the Indonesia Halal Training & Education Center (IHATEC) Marketing Research.

“I represent the entire management team and employees of PT AJINOMOTO INDONESIA to express our gratitude for the trust and appreciation given by families in Indonesia through the Top Halal Award 2024. We are very thankful to the families in Indonesia who remain loyal to our products. This award proves that PT AJINOMOTO INDONESIA is committed to maintaining the halal status of its products. Our efforts reflect the company's dedication to providing delicious, high-quality, and trustworthy products. This award is significant for the advancement of our Halal Management and serves as motivation and pride for the company to continue meeting the needs and expectations of the community for safe and halal food, which is our top priority,” said Ir. Hermawan Prajudi, Director of PT AJINOMOTO INDONESIA.

“We will continue to innovate while adhering to other regulations set by the authorities, ensuring that halal assurance is maintained in the future to provide good products for all families in Indonesia,” he added.

The TOP Halal Award 2024 by IHATEC Marketing Research is held to appreciate brands that achieve the highest halal image based on the Top Halal Index survey.

The TOP Halal Award aims to recognize brands among Indonesian consumers. This award is not judged by us but is based on the results of the Top Halal Index survey, said Evrin Lutfika S.Tp, M.TPn, Director of IHATEC Marketing Research, at Hotel JS Luwansa, South Jakarta, on Wednesday (16/10/2024).

This year's theme is "Building Halal Brand to Capture Global Market." Thousands of brands competed for the TOP Halal title, but only 52 Indonesian products received the TOP Halal Award 2024, he added.

For this year's assessment, IHATEC conducted the Top Halal Index survey in six major cities in Indonesia: Jakarta, Semarang, Surabaya, Medan, Makassar, and Balikpapan, involving 1,700 respondents, mostly millennials, with 87% being Muslim and 13% non-Muslim. The survey took place from June to July 2024 using face-to-face interviews.

Consumers were asked directly about halal brands in each product category without any answer options, focusing on the halal brands that first came to their minds. Additionally, the survey explored the behavior and perceptions of Indonesian millennials regarding halal products, halal brand awareness, last usage of halal brands, future intentions for halal brands, the Top Halal Index, brand switching analysis, conversion rate analysis, and more.

Tag: AJINOMOTO INDONESIA Masako SAORI TOP Halal Award 2024