The Indonesian Post
According to data from the Indonesian Motorcycle Industry Association (AISI), motorcycle sales volume in the domestic market reached 505,670 units in May 2024, an increase of 20.64% compared to the previous month (month-to-month/mtm). Meanwhile, a global survey by Astute Analytica found an interesting phenomenon that in 2023, 67% of respondents preferred the hybrid way of automotive shopping, which means choosing a vehicle online and then completing the purchase at a dealer. This positive growth is also in line with the record of motorcycle sales on the Blibli platform in the first quarter of 2024, which experienced a 50% increase compared to the same period last year. Seeing this enthusiasm, it confirms Blibli's role as the leading omnichannel ecosystem in Indonesia in expanding the attractiveness of automotive shopping in an integrated manner. This time, PT Global Digital NiagaTbk ('Blibli' or 'the Company', stock code BEI: 'BELI') is present to facilitate the exclusive launch of the latest Yamaha NMAX Turbo model. Not just a few, as many as 1,000 units of Yamaha NMAX Turbo were sold out within just 40 minutes since its launch via the Blibli application and official website. Eddy Lukita, Head of Automotive Category at Blibli, said, "The success of the exclusive launch of Yamaha NMAX Turbo via Blibli marks the Company's strategic partnership as the exclusive e-commerce partner for the well-known motorcycle brand for the seventh time. The growth of motorcycle sales in Indonesia was indicated during the Pre-Order of Yamaha NMAX Turbo on June 12, where customers immediately flocked and 1,000 units were sold out in just 40 minutes." Customers can get this exclusive offer from June 12 to June 30, 2024, complete with a special discount of Rp2 million for every purchase of the latest Yamaha motorcycles available at the official Yamaha Indonesia store on Blibli.Not only that, customers can also add protection to their Yamaha NMAX Turbo unit directly during product checkout to protect the vehicle from loss, severe damage, or floods. Eddy added, "The exclusive launch of the Yamaha NMAX Turbo through the Blibli ecosystem is proof that, as a pioneer and leader in omnichannel commerce and lifestyle platform in Indonesia, Blibli always provides a safe, comfortable, and trustworthy shopping experience." This commitment also proves that now Indonesian society also relies on e-commerce not only for automotive spare parts shopping, but also for vehicle units. This increase is certainly driven by the transaction convenience offered by Blibli, such as product completeness and originality guarantee, more efficient product search, easy payment, and various attractive promotions for consumers. About the latest Yamaha NMAX Turbo series The Yamaha NMAX Turbo itself is the third generation of the NMAX, the flagship large automatic scooter line of the Yamaha motorcycle brand in Indonesia. Designed for the premium class, the Yamaha NMAX Turbo is supported by a powerful 150cc engine and a design that is increasingly comfortable and ergonomic for two-wheeled adventures on the road. The above offer is even more beneficial with easy and secure payments starting from a variety of virtual account options from banking partners to 0% credit card installments for 24 months, as well as Blibli's 24/7 customer service ready to assist customers in any transaction seamlessly. Completing the integrated omnichannel ecosystem, Blibli also introduces a special Click & Collect feature for the purchase of original Yamaha motor units and spare parts by ordering through the Blibli channel and picking up the product at an official Yamaha dealer.