Massive Music Presents Music Solutions For Filmmakers At JAFF Market: Faster And More Accurate!

For a producer, director, or editor, finding the right song for a scene is often like looking for a needle in a haystack.

Understanding this dynamic, Massive Music Entertainment is once again participating in JAFF Market 2025 with concrete solutions for storytellers.

Following the success of its "Music Supervisor" initiative last year, this year's Massive Music strategy is focused on technology- and data-driven efficiency.

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With the slogan #CariLaguCariMassive, Massive Music is responding to the industry's need for a more efficient licensing and curation process.

The development of data-driven song search technology, currently being developed by Massive Music, is projected to reduce song search time and improve the quality and accuracy of music asset selection for production houses and film studios.

"Until now, song search has relied heavily on the "muscle memory" or subjective recollections of producers, directors, or editors—a process that is time-consuming and limited. Massive Music is currently developing a data-driven technology product designed to more precisely interpret the mood and character needs of a film or series," said Ganjar Ariel Santosa, COO of Massive Music Entertainment.

"We want to emphasize that Massive Music is a strategic partner offering a one-stop solution. In this digital era, the combination of a large catalog, technology, and data is key to simplifying the song search process, making it easier, faster, and more accurate," he added.

As the music publisher with the largest market share in Indonesia, this step affirms Massive Music's position to strengthen the film ecosystem by providing a one-stop solution for the Indonesian and Southeast Asian film industries.

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