Finance Minister Purbaya Inaugurates 27 Senior Officials, Underscores Integrity And Customs' Role In Protecting Domestic Market

Thursday, 29 January 2026

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Author: Idris Rahmat
Finance Minister Purbaya Yudhi Sadewa inaugurated 27 new senior officials, tasking them with protecting Indonesia's domestic market from unfair foreign competition through stringent customs enforcement and unwavering personal integrity. (Foto: Biro KLI)

Jakarta - Indonesian Finance Minister Purbaya Yudhi Sadewa presided over the inauguration of 27 Pratama High-Level Officials (Echelon II) within the Ministry of Finance on Wednesday, January 28, 2026. The ceremony, held in the capital city, marks a significant leadership reinforcement across key fiscal departments, with a pronounced focus on the frontline role of customs authorities in national economic security.

The newly appointed officials represent the ministry's core operational directorates. The vast majority, 22 officials, were sworn into the Directorate General of Customs and Excise (DJBC). The remaining positions were filled within the Directorate General of Treasury (3 officials), the Directorate General of State Assets (1 official), and the Directorate General of Financial Sector Stability and Development (1 official). This distribution highlights the strategic priority placed on customs administration.

In his address, Minister Purbaya framed the inauguration as far more than a ceremonial formality. He described it as the formal bestowal of state trust and a public mandate that demands rigorous accountability. The minister charged the officials with executing their duties with the utmost seriousness and ethical fortitude, reminding them that their performance, leadership, and ethics would be closely scrutinized.

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"The direction and expectation are serious work and maintaining integrity," stated Minister Purbaya. "This is a state duty and public trust placed upon your shoulders and will be held accountable through leadership, ethics, and performance." His speech consistently linked administrative responsibility with the broader goal of national interest.

Central to his policy directive was the critical role of the Directorate General of Customs and Excise. Minister Purbaya elaborated on the necessity of formulating precise fiscal policy to stimulate domestic demand, a key driver for achieving Indonesia's advancement amidst global geopolitical challenges. He identified unfair foreign competition, particularly through smuggling, as a direct threat to this objective.

"We have large domestic demand internally. This must be encouraged through the right fiscal policies," the Minister explained. He warned that if this demand is captured by illegally imported goods, domestic companies lose the fair opportunity to compete and grow, undermining the national economy.

Therefore, Minister Purbaya explicitly positioned the Customs and Excise department, bolstered by its new leaders, as the primary defense line for the domestic market. He called on the inaugurated officials to enforce discipline and ensure clean, professional management of fiscal policies and market mechanisms to prevent unfair competition from overseas entities operating outside legal channels.

The minister's message was a clear call to action for the newly strengthened customs leadership to intensify surveillance and enforcement. This move is interpreted as a direct strategy to secure the domestic industrial base, protect state revenue, and ensure a level playing field for local businesses in line with Indonesia's economic sovereignty goals.

Analysts view this mass inauguration and the accompanying strong mandate as a strategic consolidation of the Finance Ministry's operational command. By installing a cohort of leaders with a clear charge centered on integrity and economic protection, the ministry aims to enhance governance, policy implementation, and resilience against illicit trade practices that compromise national development.

(Idris Rahmat)

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